WIDE-RANGING EMOTIONS

WHAT WE DO

With PP Sports Events we have created the Ride the Dreamland project, bringing great sport back to Veneto, relaunching it as the chosen land of national and international cycling. Four extraordinary races, each with its own distinctive features (three of which are dedicated to professionals, and one to amateurs) will be held in October in a single week. The aim is to create show events that are not built exclusively on physical performance, but that also include events, concerts and fun activities before and after each race so that everyone can find inspiration and entertainment during the various days. A wide-ranging experience, capable of thrilling both cyclists and enthusiasts, as well as the elderly and young people or families with children.

Ride the Dreamland is also a valuable business opportunity for our commercial partners, with a reserved hospitality area for networking, meeting new people and building relationships.

WIDE-RANGING EMOTIONS

WHAT WE DO

With PP Sports Events we have created the Ride the Dreamland project, bringing great sport back to Veneto, relaunching it as the chosen land of national and international cycling. Four extraordinary races, each with its own distinctive features (three of which are dedicated to professionals, and one to amateurs) will be held in October in a single week. The aim is to create show events that are not built exclusively on physical performance, but that also include events, concerts and fun activities before and after each race so that everyone can find inspiration and entertainment during the various days. A wide-ranging experience, capable of thrilling both cyclists and enthusiasts, as well as the elderly and young people or families with children.

Ride the Dreamland is also a valuable business opportunity for our commercial partners, with a reserved hospitality area for networking, meeting new people and building relationships.

A winning challenge

We started our project in 2020, the year that was marked by the outbreak of the covid pandemic, with all the difficulties that this entailed. But it was a challenge that was met because, after all, we succeeded in attracting so many people to our idea. 

As a beautiful sport that is becoming increasingly popular, even among women, cycling is still sometimes underrated and needs an innovative approach, and to be communicated in a different, more complete way. 

With Ride the Dreamland we sought to overcome the stereotypes associated with this sport, giving it a new image, promoting it as an event that can increase the value of the territory and give everyone profound emotions, not merely in the competitive sphere. 

A winning challenge

We started our project in 2020, the year that was marked by the outbreak of the covid pandemic, with all the difficulties that this entailed. But it was a challenge that was met because, after all, we succeeded in attracting so many people to our idea. 

As a beautiful sport that is becoming increasingly popular, even among women, cycling is still sometimes underrated and needs an innovative approach, and to be communicated in a different, more complete way. 

With Ride the Dreamland we sought to overcome the stereotypes associated with this sport, giving it a new image, promoting it as an event that can increase the value of the territory and give everyone profound emotions, not merely in the competitive sphere. 

Veneto is the ideal starting point for the success of a ‘format’ like Ride the Dreamland, but we would like to extend the idea to other regions and other contexts, because we are convinced that sport also needs projects like ours to be experienced without excess, in a positive and constructive way. 

Veneto is the ideal starting point for the success of a ‘format’ like Ride the Dreamland, but we would like to extend the idea to other regions and other contexts, because we are convinced that sport also needs projects like ours to be experienced without excess, in a positive and constructive way. 

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SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest #Ridethedreamland news and get ready to ride in the land of dreams.